Benefits of On-Demand Marketing
Mixx protects the return on your biggest marketing investment, without adding headcount or chaos.
94% of marketing teams say event leads don’t convert.
When follow-up competes with BAU, momentum fades and opportunities stall.
Expert marketing when you need it. Scale up. Scale down. No contracts.
Events work. The problem is what happens next.
Events command a significant share of marketing budgets and attract buyers who are already close to making decisions. Yet once the stand comes down and teams return to business-as-usual, follow-up slows, priorities compete, and momentum is lost. The issue isn’t the event, it’s execution capacity at the moment it matters most.
Mixx exists to close that gap. We plug in around your event calendar to keep marketing moving, protect pipeline momentum, and ensure your biggest investment of the year doesn’t get stuck in the backlog.
More marketing. Less stress.
Here’s how it works
With Mixx, you get a dedicated senior marketer matched to your business, not a rotating team or a generic inbox. They plug in for a set number of hours each week, working across campaigns, execution, and follow-up based on what your business needs right now.
It’s a rolling monthly subscription you can scale around your event calendar; up, down, or off entirely.
No hiring baggage. No long-term tie-ins.
Just expert marketing support that keeps things moving when momentum matters most
Full spectrum
Fill your hall. Fill your calendar.
Fill your pipeline
We don’t do average and neither should you
We know the events industry doesn’t mess around, tight deadlines, high stakes and zero room for amateur hour.
We’ve built a high-performing bench of expert marketers, so whether you need strategy, content, campaigns or growth support (or a bit of everything) we’re ready to get started.
Built for Every Marketing Challenge
From pre-event campaigns to post-show follow-up, the Mixx solution covers every corner of event marketing. You work with experts who understand the rhythm of the events industry. Deadlines, seasonality, and high-pressure delivery, you get the skills you need without the cost, delays, or commitment.
Strategic Marketing Leaders
Senior-level marketers who can set direction, build plans, and lead execution.
- Fractional CMO
- Head of Marketing
- Senior Marketing Manager
- Brand Strategist
- Marketing Project Lead
Content & Communications Experts
Storytellers who create compelling copy, campaigns, and thought leadership.
- Exhibition Campaign Copywriter
- Content Strategist
- B2B Copywriter
- Event PR & Media Relations Manager
- Email Marketing Specialist
Digital Growth & Performance Marketers
Experts in driving demand, leads, and measurable results online.
- Event Lead Generation Specialist
- Attendee Acquisition Specialist
- Digital Marketing Manager
- Growth Marketer
- Paid Media Specialist (PPC/Display)
- SEO & SEM Specialist
- Marketing Automation Manager
Research, Data & Insights Specialists
Data-driven marketers who uncover opportunities and optimise performance.
- Marketing Analyst
- Customer Insights Manager
- CRM & Database Marketing Specialist
- Lead Generation Specialist
- Market Researcher
Social & Community Specialists
Marketers who build engaged audiences and strengthen your online presence.
- Social Media Manager
- Community Manager
- Influencer Marketing Specialist
- Paid Social Advertising Specialist
- Social Content Producer
Here’s How You’ll Get Started with Mixx in 4 Simple Steps
”Brief”
Tell us your goals, priorities, and where you need support. It takes minutes.
”Match”
We select the right person for your goals based on experience, skill set and expertise.
”Launch”
Work begins, projects move forward, priorities get handled, and momentum builds.
”Flow”
We check in regularly to keep delivery on track and ensure you’re getting the value you need.
Benefit from some of the world’s greatest marketing tools. Built in. As standard.
From global B2B databases and 24hr graphic design support, premium imagery to email marketing template creation. All available to work alongside your existing platforms to get the job done.
Faq
You probably have some questions, right?
Got a burning question? If you don’t see the answer you’re looking for here, head to our full FAQ section for a complete resource on the most popular questions.
Mixx is a flexible, expertise led marketing-as-a-service solution for the global B2B event industry. We dedicate one of our marketers to your business for the amount of time per week you require. They work with you weekly on your priorities for as long as you need. It’s like hiring in-house, minus the overhead and long timelines. One monthly subscription. No contracts. No fluff.
Mixx is built off the back of our own experiences in B2B marketing and events. Getting additional FTE over the line took too long (or not at all), agencies would be expensive and we couldn’t generate the output needed vs the budget allocated. Similarly, the overall marketing budget was often too low to then bring in a consultant or agency individual when we had peak-periods.
We needed a marketing solution that gave predictable pricing, scalable support I can control with expertise that can hit the ground running.
It didn’t exist, so we built it.
Once you’ve sent us your brief, our Launch Crew will identify the right specialist or generalist from our bench to dedicate to your team.
You’ll work with them directly, week to week at the pace you need. If you need to switch or scale? Just let us know—we’re built to flex with you.
We work 100% remotely.
Our marketers can quite easily take the lead and work autonomously if needed. You’ll agree priorities together, but you won’t have to hand-hold (unless you want to). They’re there to move things forward, not wait around for instruction.
Just let us know. We offer different subscription tiers depending on the amount of time required. Need to scale up temporarily or bring in a second marketer for another event? We can sort that too. Just speak to our Concierge team via the Mixx Deck and we can make a recommendation.