You’ve just wrapped another show. Decent footfall, exhibitors seemed happy enough, but as you’re packing down, the question hits: Are we doing enough to make next year unmissable?
Because the truth is, your competitors are launching flashier campaigns, your exhibitor retention is solid but not spectacular, and you’re watching other shows in your portfolio grab the budget and attention while yours stays steady. Not declining, but not growing either.
The reality most event marketers won't say out loud
You’re terrified of losing exhibitors to competing shows—the ones with slicker marketing and stronger audience engagement. Of your event becoming just another date on the calendar instead of the must-attend moment in your industry. Of burning out trying to do everything with a lean team while juggling five other shows in the portfolio.
What you actually want is straightforward: a marketing function that runs without you having to chase every detail. Campaigns that build genuine anticipation and drive quality visitor registrations. Clear, confident messaging that positions your event as the industry leader it deserves to be—without the jargon or overpromises.
And the dream? Your next edition sells out exhibition space six months in advance. Visitor numbers grow year-on-year with the right audience—senior decision-makers who exhibitors actually want to meet. Your event becomes the one competitors benchmark against, recognised as the industry’s flagship moment.
Here's what your world looks like with Mixx
Picture this: Six months before your next edition, your campaign strategy is locked and already live. Targeted content is reaching C-suite prospects across LinkedIn. Your email nurture sequences are converting passive interest into confirmed registrations. Your website messaging is sharp, benefit-led, and actually converts because it speaks to what visitors and exhibitors care about.
Twelve weeks out, exhibitors are sharing your content because it makes them look good. Your visitor marketing is segmented—different messages for first-timers versus loyalists, for buyers versus specifiers. Behind the scenes, we’re coordinating everything so your internal team can focus on partnerships and relationships, not chasing design amends.
Three weeks after the show, your post-event survey results are strong. Exhibitors are already asking about next year because the leads were qualified and the footfall was purposeful. Your sponsor report is comprehensive, showing clear value and ROI. Your board presentation writes itself because the numbers tell the story you need them to hear.
That’s not wishful thinking. That’s what happens when you’ve got expert marketing leadership without the headcount.
We're the partner your team needs
Mixx brings fractional marketing expertise to exhibition marketing— whether it’s strategy, creative execution, or results-driven campaigns, all tailored to your show’s goals and commercial realities. No long-term contracts tying you to annual budgets. No agencies that work project-by-project. Just a reliable partner who gets exhibitions and knows how to fill them.
We work as part of your team, whether you need strategic direction for junior marketers, campaign execution support during peak season, or full ownership of a show’s marketing programme. We scale with your calendar—one flagship event or an entire portfolio.
Every campaign is designed to deliver what exhibition organisers actually need: strong exhibitor retention, quality visitor growth, and commercial performance that justifies your existence in the portfolio.
The difference is tangible
Imagine opening your inbox to exhibitor renewals instead of chasing them. Imagine your sales team hitting targets because the marketing gave them qualified leads to work with. Imagine presenting year-on-year growth to leadership and knowing your show is secure.
That’s the power of having Mixx embedded in your marketing operation. We take the complexity and coordination out so you can focus on building the partnerships and experiences that make your event unmissable. We bring strategic clarity, creative execution, and commercial nous to every campaign.
Your event deserves marketing that works as hard as you do. With Mixx, it gets it.
Ready to grow your next edition?